Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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URL (Uniform Resource Locator)
Commonly referred to as the domain name, this is how humans navigate through the Internet, whereas computers use IP addresses.
Unique Visitor
When a user visits a website, his/her IP address is logged so if he/she returns later on that day, the visit won’t be counted as a unique visit but as a page impression.
User Agent
A User agent name is the name of the software accessing a web page. (Another term for Agent Name)
USP (Unique Selling Proposition)
Sometimes mistakenly defined as Unique Selling Point. The Unique Selling Proposition concept was first developed by Rosser Reeves of the Ted Bates Agency. Basically, it's what sets you apart from your competition.
Universal Search
Launched on May 16, 2007, this is Google's attempt to deliver the best result from the web. This can include video, images, news, podcasts or any other form of digital content.