Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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HTTP (Hypertext Transfer Protocol)
It is a generic, stateless, protocol which can be used for many tasks.
HTTPS (HyperText Transfer Protocol Secure)
It is a generic, stateless, protocol which can be used for many tasks, but has security features enabled to protect sensitive data.
Hidden Text
Text that can't be seen normally in a browser.
htaccess
.htaccess is an Apache file that allows server configuration instructions.
Hit
A single access request made to the server.
Hub
A site that has many outbound links, and few sites linking back.
Hoax Marketing
The creation of false stories to drive traffic to a site.
Heading Tag
Tag that designates headlines in the text of a site.
HTML
HyperText Markup Language - the basics for all web coding.