ICRA (Internet Content Rating Association) The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to make the internet safer for children, while respecting the rights of content providers. |
IM (Instant Messaging) As the name implies, this protocol allows for extremely fast communication over the Internet |
Internet An interconnected system of networks that connects computers around the world via the TCP/IP protocol. |
IP (Internet Protocol) This protocol allows for machines to communicate to each other via the Internet. |
IBL (In-Bound Link) A link residing on another site that points to your site. |
IP Address (Internet Protocol Address) how data finds its way back and forth from your computer to the internet. |
Index A term used to describe the database that holds all the web pages crawled by the search engine for each website. |
Internal Link A link that points to another page within the same site. Most commonly used for navigation. |
Informational Query A query about a topic where the user expects to be provided with information on the topic. |
Information Architecture The gathering, organizing, and presenting information to serve a purpose.
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Internet Traffic Optimizer (ITO) A broader term for a person who optimizes not only for search engines but to get traffic from other sources such as blogs, RSS feeds and articles. |
Invisible Web Web Pages that are not reachable by search engines. |
Interstitials Loads a commercial in the background of a Web page. When the user exits the page, the user gets served a full-page, between-page advertisement in Flash, an animated gif or other rich media. |
IP Spoofing A method of reporting an IP address other than your own when connecting to the internet. |
Indexing Assistance An even more advanced form of cloaking. |