What is Search Engine Marketing? (SEM)

Search Engine Marketing is the process of getting targeted traffic to your site by getting exposure of your site through various channels. Here are some examples of getting exposure for your site:
  • Press Releases
  • Article Writing
  • Blogs
  • Engaging in a link campaign
  • Directory Submission
  • Purchasing Text Links
  • PPC Campaigns
  • Banner Advertising
  • RSS/XML Feeds
A knowledgeable Search Marketer should be able to determine what would be the best process to market your site and get the most of your marketing budget.
SEM Frequently Asked Questions