What is Search Engine Optimization? (SEO)

Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process, many of which include the following:
  • W3C Validation
  • Proper naming structure of files for search engines
  • Proper phrasing of the page title
  • Inclusion of a robots.txt file
  • Creation of a sitemap
  • 404 error handling page
  • Meta tags
  • Relevant site copy to page title
  • Site navigational structure
While this is a short list, there are many considerations that have to accounted for when optimizing your website. A knowledgeable Search Marketer should be able to determine what would be the best process to get your site coded in a search engine friendly fashion.
SEO Frequently Asked Questions