Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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EPC (Earnings Per Click)
How much profit is made from each click from a paid ad.
Error 404
When a hyperlink is pointing to a location on the web that doesn't exist, it is called a 404 error.
EPV (Earnings Per Visitor)
The cost it takes to make profit from a site's total number of visitors.
Everflux
A term associated with the constant updating of Google's algorithm between the major updates.
External Link
A link that points to another website.
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