TLD (Top Level Domain)
Most commonly thought of as a ".com", also includes ".org" and ".edu" |
TOS (Terms of Service)
Usually found in a contract, also known as the contracts "deliverables". |
Title Tag
It should be used to describe the web page using targeted keywords using no more that 60 characters, including spaces. |
Traffic
The number of visitors a website receives over a given period. Usually reported on a monthly basis. |
Theme
What the site's main topic is about. |
Tracking URL
Usually used in PPC campaigns, it is a URL that has special code added to it so that results can be monitored. |
TrustRank
A method of using a combination of limited human site review in conjunction with a search engines algorithm. |
TOM (Tactical Online Marketing)
The process of informing the customer of your services from various sources. |
Thin Affiliates
Doorways that send visitors to affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user. |
Transactional Query
A query where the user expects to conduct a transaction. |
Typosquatting
Relies on typographical errors by users to serve up websites that look like Google to launch viruses and trojans to unsuspecting users. |
The Deep Web
The content in databases that rarely shows up in Web searches. It is estimated that there are 500 billion Web pages that could potentially be hidden. |
Trusted Feed
A form of paid inclusion which uses bulk a XML feed to directly send website content to search engines for indexing. The feed can be optimized so that your website can take advantage better rankings and therefore more traffic |
Tag Soup
Tag soup is HTML code written without regard for the rules of HTML structure and semantics. |
