Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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KW (Key Words)
Used to define the terms a user might enter into a search engine to find information on their query.

Keyword Phrase
A group of words that form a search query.

Klog
The term used when weblogs are used in knowledge management use cases.

Keyword Effectiveness Index (KEI)
The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords should be the most effective for your campaign.

Keyword Density
A ratio of the number of occurrences of a keyword or "keyword phrase" to the total number of words on a page.

Keyword Stuffing
Using a keyword or "keyword phrase" excessively in a web page, perhaps in the text content or meta tags.

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