SPAM
Unwanted email or irrelevant content delivered. (or as some say, Site Placed Above Mine) |
Spamming
The act of delivering unwanted messages to the masses. |
Search Engine Optimization (SEO)
The act of altering code to a website to have optimum relevance to a search engine spider. |
Search Engine Marketing (SEM)
The practice of getting a website found on the internet |
Spiderbaiting
A technique that makes a search engine spider find your site. |
Strategic Linking
A thought out approach to getting websites to link to your site. |
SERP (Search Engine Results Page)
The results that are displayed after making a query into a search box. |
SE (Search Engine)
A web based information retrieval program. |
Sitemap (Site Map)
A page that lists all of the critical navigation points of a website. |
Stemming
The main part of a word to which affixes are added. |
Search Query
The text entered into the search box on a search engine. |
Slurp
The name of Yahoo's Search Engine Spider. |
Snippet
The text displayed from a search query. |
Stop Word
Stop words are very common words such as ‘a, the, and & that’ and are filtered out of your search query. Search engines do this in order to try to serve the best results for a user query. |
Syntax
The proper use of language when coding a website. |
Spider
The software that crawls your site to try and determine the content it finds. |
Spam Cannon
A term used in conjunction with sites that use email sign-ups for spamming purposes - the latimes.com is an example. |
Scope Creep
When the contracted amount of work to be completed changes because of client changes or technology advances. |
Search Friendly Optimization (SFO)
As the term implies, this is the process of making a website search engine friendly. |
Stickiness
How influential your site is in keeping a visitor on your page. |
Spamouflage
The method or result of concealing or disguising search engine spam to make it appear to be legitimate. |
Splash Page
A page displayed for viewing before reaching the main page. |
Stop Word
A stop word is a "common word" which is ignored in a query because the word makes no contribution to the relevancy of the query. |
SWOT
A methodic way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. |
Smishing
Phishing via text message. Smishers bombard cell phones with SMS versions of standard phishing solicitations, directing victims to Web sites that install spyware on their computers. |
Search Engine
Best described as a database of websites users can search using search terms. Every search engine has its own algorithm which defines how the results are displayed. |
Submission
The process of submitting URL(s) to search engines or directories. |
SFO
Search Friendly Optimization. |
SEOlebirty
Famous people in the world of search. |
Social Media Poisoning
A technique where unscrupulous marketers will try to sabotage a competitor's web site by engaging in social media communications and link seeding/spamming tactics that they hope will spark a rash of bad publicity, and maybe even trigger some sort of rankings and/or reputational search penalty against their competitor. |
