Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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BTF (Below the Fold)
This is the part of the user's screen that is hidden unless the user scrolls down on the page.
Blog
A "Web Log" that is updated frequently and is usually the opinion of one person. Also joking stands for Better Listing on Google.
Blind Traffic
This is traffic that is extremely low quality often by low relevance pages.
Bot
Short for robot. Often used to refer to a search engine spider.
Browser
Software application used to browse the internet - Mozilla Firefox and Internet Explorer are the 2 most popular browsers.
Black Hat SEO
A term referring to the practice of “unethical” SEO. These techniques are used to gain an advantage over your competition.
BAP (Blog and Ping)
A method (ab)used to get the search engines to quickly index your blog's content.
Blogged
Term referring to have bookmarked a blog in your browser.
Banned
A term that means a site has been removed from a search engine's index.
Back link
A text link to your website from another website.
Banner Blindness
The act of web visitors to ignoring advertisements on the site whether it is a graphic or text ad.
Blook
A book that is serialized on a blog site. Chapters are published one by one as blog posts.
Blogola
The emerging practice of giving free stuff (from tote bags to travel junkets) to bloggers, in return for a sympathetic review.
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