Search Engine Optimization (SEO) Glossary

Definitions to the terms used to describe actions and event in the world of Search Engine Marketing.

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ROI (Return on Investment)
The cost it takes to in order to see success on your marketing investment.
ROC (Return on Customer)
The value each customer brings.
Reciprocal Link
When two sites link to each other.
RSS Feed (Rich Site Summary or Rich Site Syndication)
RSS feeds use an XML document to publish information.
Redirects
Either server side or scripting language that tells the search engine to go to another URL automatically.
Referrer
A referrer is the URL of the page that the visitor came from when he entered a website.
RFP (Request for Proposal)
Used to send out to multiple companies in order to get a list of services to be delivered and at what cost.
Relevance Rank (RR)
A system in which the search engine tries to determine the theme of a site that a link is coming from
Rank - Ranking
The actual position of a website on a search engine results page for a certain search term or phrase.
Robot
Often used to refer to a search engine spider.
Relevancy
Term used to describe how close the content of a page is in relation to the keyword phrase used to search.
Referral Spam
Sending multiple requests to a website spoofing the header to make it look like real traffic is being sent to another site.
Rich Internet Applications (RIA)
Applications such as Ajax and Flash that provide a better user experience by delivering content in an on-demand web environment.
Results Page
When a user conducts a search, the page that is displayed, is called the results page. Sometimes it may be called SERPs, which stands for "search engine results page."