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Volume 1, Edition 22

Welcome to the SEO for Google Newsletter.

Arm yourself with knowledge!

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..:: Top Tip ::..
..:: Articles ::..
..:: News ::..
..:: SEO Term ::..
..:: Links ::..

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Measure Your Traffic

Are you taking the time to see what phrases are bringing in converting traffic? Are you measuring your clicks to order ratio? Do you even look at that information to help determine where your marketing dollar should go? I can't stress enough how critical it is to know this information. Without it, you are literally throwing money away.

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Only 1 article this month:

Google TrustRank

>> SEO Articles

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Google Third in China

While many may not know this, or even care, as someone who has any product or service that can be used world-wide, you must pay attention to China. It currently boasts 60% of all internet users (This number includes regions as Japan, Korea, and Taiwan).

The #1 Search Engine in China is Baidu.com, followed by Yahoo. The reason Yahoo latched on so well is that in China, people prefer communities (like forums, where everyone has a voice) over blogs (where one thought leader guides the conversation). Yahoo embraces this while Google tried to appease the readers of China by launching a "traditional" themed introduction to using Google.

This move really offended the Chinese.

While it's true that there are farmers of rice and those who hold onto "old World" values, many Chinese are very advanced consumers of technology - and Google missed the boat on that one.

So, it is a hard lesson learned by Google that they most likely won't make again.

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Thin Affiliates - Doorways that send visitors to affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user.

For more terms, check out the SEO Glossary

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Check out these links:

Backlink Checker
Google Data Centers

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Really started to advertise the site - and what a return! I've been advertising on SearchEngineGuide.com and the ROI is very high - a "no brainer" to continue there. Point is, I only know this from my web analytics - I can't tell you how many people don't know this cost. Amazing.

Rick Batchelor