Integrating Telephone Leads and Live Chat for Increased Results

Get more from your marketing budget and increase ROI by combining the power of Google Analytics with telephone tracking and live chat interactions. Each of these powerful marketing tools, when combined with Google Analytics, can provide you with better results and more information about your customers.

Telephone Leads and Google Analytics

Combining telephone calls and Google Analytics allows you to track each phone call made by your customers to your company resulting in new valuable information about you customers. All of this is easily accomplished when you work with a company like Mongoose Metrics. Purchasing bulk toll free numbers from Mongoose Metrics, allows you to use unique phone numbers for individual marketing campaigns or product lines at a very reasonable price. By assigning each number to a hidden web page on your site including the Google Analytics tracking code, each phone call will trigger a visit to the hidden web page. This will then trigger Google Analytics to register the phone call as an event in its tracking system. By combining the numbers being tracked with your account in Google Analytics, you can see results including the phone number called, duration and date of the call. All of this information can help you to refine your marketing and increase ROI.

Live Chat and Google Analytics

Having the capability to chat with your customers while they are on your website is invaluable. Aside from the personal touch this provide, it allows you to get a better handle on what is working or not working on your site, with your marketing and how your customers are responding to your company. Using the services of a company like LivePerson, allows you this real time interaction. Combining LivePerson’s services with Google Analytics gets you a wealth of knowledge not before available. Some of the information available to you includes:

* volume and quality of live chats by geographic area
* the source and keywords that lead to the chat
* navigation paths that drive chats

The more you know about your clients the more successful you will be. By garnering this type of detailed information from telephone and live chat interactions, you will be able to modify your future messages and increase ROI.

To get the best results from local SEO searches, a few simple steps can make a world of difference.  Follow these quick tips and you should see improved results in your local SEO searches.

First, spend some time researching the local link groups of the sites you are in competition with.  Finding out which local link groups the competition is using will give you an idea of what you are up against.  If you can get your web site attached to these same local link groups, you will make huge strides in catching up to the competition.  While you are working on this part of the project, you could make Hubpages or Squidoo pages to enhance your results.  The objective here is to simply group together sites that are normally together and add your website into the mix.

Another way to improve your local SEO search results is to focus on address citations.  For this step you want work on getting your business name, business address, business phone and business website with as many references as possible.  If you have access to HTML code, it is helpful to bracket your business address like this:

    * [address]
    * [/address]

Remember that each time your website gets a citation on another reputable website, search engines look at this in a positive light.  The more citations you get in your geo-location, the better your SEO ranking.

Finally, combining the authority and anchor text will help to give you a final boost in rankings.  Both anchor text and site authority are valuable factors in raising your ranking.  By combining the individual strengths of anchor text and site authority, you will be more likely to win the ranking in a close race.

Link building can greatly help your business increase ranking within the search engines and cover any bad press about your business online. Here are some ideas that you can use to build links in the search engines:

1. Use social media. Social media sites such as FaceBook and MySpace are not just for the kids. You can create as many pages as you want that are SEO friendly and watch links build.

2. Use forums. Posting search engine optimized content in forums can end up drawing people to your website, especially if you learn how to use HTML.

3. Use RSS feeds on social media pages. This will allow your sites to be updated continuously.

4. If you have multiple sites, link your sites to each other.

5. Use social bookmarking pages.

6. Learn to use Meta Tags on your posts.

7. Take advantage of free press release distribution with SEO content.

8. Write reviews about your website on forums, blogs and especially on your site!

9. Encourage others to visit your site and spread links around.

10. Use a link exchange site.

11. Write articles for Ezine and have them posted containing SEO rich material.

12. Submit links to all search engines.

13. Distribute free articles on sites that will allow SEO content.

14. Use hyper links to your articles in your various websites.

15. Get a sub domain site in addition to your website and build on that.

16. Link all articles as an RSS feed on your website.

17. Write a blog at a free blogging site that contains SEO material.

18. Use a good Meta description for your articles that contains your keywords.

19. Blog on your social media sites.

20. Learn how to use SEO resources.

21. Use Video for your site.

22. Post videos used on your site to other video sharing sites.

23. Learn how to understand and use web analytics to improve your content.

24. Use question sites as a way to post about your site and for link building.

25. Use question sites to answer questions posting a link to your site.

26. Encourage comments about articles as these will also help build links. Even if you have to comment on your own article, this will help with link building.

27. Add content to all sites periodically to keep building links.

28. Join groups where you can post in forums.

So I know it’s been quite some time since my last post, no worries, as I think this blog is going to come to a grinding halt.

There are soo many great seo blogs out there already, and in order to be a well-read blog, one needs to be on top of events as they happen.

I just can’t maintain that pace with everything else that is going on. So, this will probably be one of the last posts, but it’s still a goodie – it’s a Google Cheat Sheet PDF – it’s free so go get it now!

-To your online success!

www.SEOforGoogle.com